Engagement of voters, community members, elected officials and interest groups is getting more challenging and easier at the same time. More challenging because time is divided more than ever and attention spans are split in many different directions. Engagement has become easier because the tools to communicate have become more refined and the targeting has improved, which is also a welcome cost reduction versus old tv buys. We have better choices now. 

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Dragonfly invests in the knowledge and research to formulate the most accurate path for each campaign. We employ the digital tools to connect with your target, which can be programmatic, pre-roll, social media or CTV, we use all methods. Additionally, we connect beyond the traditional voter file, we can now inject consumer data to overlay additional targeting factors allowing our team to hit targets that others miss.  

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The use technology and targeting is critically important, but Dragonfly still loves the creative and strategic process that leads the message. Dragonfly creative pushes beyond traditional and captures not only the lead story, but builds momentum by engaging the audience. We are not afraid to push boundaries to make political campaigns, ballot measures of public affairs campaigns look exciting. Political tend to feel similar and uninspired, which we avoid. 

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Areas of Expertise:

•   Creative Design + Direction

• Campaign Branding 

• Voter Identification and Targeting

• Geo Targeting

• Pre-Roll Digital

• Banners and Native Ads 

• Google Search and Dynamic

• Messaging + Issue Identification

• Social Media Content Design and Messaging

• Mobile Device Targeting​