Knowing what a community thinks is always better than guessing. Having an overview of an issue provides the opportunity to predict and prepare for changes to policy, attacks on projects or trends that could be in favor of or against an industry.

 

Keeping ahead of the changes and anticipating what decision makers might consider important is the critical step to issues management. Equally important is having the right action to respond by providing a path forward to address issues, giving an alternative, creating alliances or developing strategies that support our position. 

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Getting ahead of the issue by conducting research through focus groups or polling provides an advantage that is frequently overlooked by decision makers. Dragonfly can then take the research and incorporate facts into a plan which can serve as the change vehicle whether is a ballot measure, referendum or vote by a legislative body.

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Areas of Expertise:

• Issue identification and Framing

• Strategy and Tactics 

• Political Geography

• Relationship Mapping

• Research and Polling Analysis

• Message Development

• Audience Targeting

• Print and Digital Strategy

• Grassroots and Grasstops Organizing

• Community Meeting and Engagement

• Timeline and Event Management

• Legislative Advocacy

 

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